A-Z of Marketing Book
Whether you’re a marketer, a student, or a business owner, The A–Z of Marketing is your go-to guide for creating a marketing plan that works.
Packed with insights, examples, and real-world strategies, this book will help you attract customers, build loyalty, and deliver measurable results.
What's included in the book?
✔️170+ Touchpoints to attract, convert, and retain customers — giving you endless ways to connect with your audience.
✔️160+ Marketing Buzzwords Explained — making marketing terminology simple, clear, and practical for everyday use.
From awareness to action, The A–Z of Marketing breaks down every step of the customer journey, helping you choose the right tactics for your goals and budget. Whether you’re building your first marketing plan or refreshing an existing one, this book is designed to be your trusted companion — one you’ll return to again and again.
A-Z of Marketing book is available to order now for £9 on Kindle or £15 as a paperback.
Watch our A-Z of Marketing Book Launch
This video was taken by one of our wonderful Six Figure Niche member: Phil Ward. Check out his website here.
Why does the book exist?
I've worked in corporate London, building and selling my own businesses, serving on the board of a business networking organisation, and actively working in the marketing department of a charity.
I created this book for those who are early-to-mid career in the Marketing department of an organisation, a Marketing Freelancer or those who are running their own Micro or SME business. This book is designed to support your existing marketing strategy, streamline your marketing touchpoints and in effect 'do less' to attract more quality leads, and build the business faster.
I've taken all the knowledge from my 25 years of experience into a book that simplifies marketing jargon.
Ready to supercharge your Marketing?
Accessible, practical, and packed with inspiration — The A–Z of Marketing gives you everything you need to create marketing that gets results.
Are you ready to master your marketing?
Grab your copy today and start building your plan!
